Today we’re launching a new name and logo, as we start to refresh our look we are here to explain why we decided to evolve it.

Our first logo was created before the company launched back in 2011. It’s distinctive, strong, and the running man resembles someone chasing after their goals. We love that about our logo so that had to continue to be part of our identification, But what we have struggled with is our name, Concept of Movement Physiotherapy and Performance Wellness, it’s really long and also very easy to get wrong. We often hear patients refer to us as Concepts of Motion, Concepts Movement, Concepts that place on Bradford St and just, COM. 

Over the years, COM has really resonated with us, it’s the acronym our clients came up with, we often hear them say “I have an appointment at COM” or “I was telling a friend about COM” and of course “I LOVE COM”! It’s the name our incredible community of patients nicknamed us, and we just love it so why not make it official!

Over the next few months, you’ll see all the other visuals around COMphysio aligning with this new direction: on the website, on social media, in marketing, and in the clinic. It’s still us. We’re still Concept of Movement, But way easier to say, more consistent and, we hope, more instantly recognizable.                                                             

Love the team @COMphysio

PS. Know someone who could use our help? Don’t hesitate to share this with them!

You can get back to doing the activities you love,

You can choose a life without pain,

You CAN with COMPHYSIO!