From Sports Injuries to Chronic Conditions

Our services will get you back on track

Trusted for our Knowledge and Experience

Providing all 1-on-1 sessions - Just you, no-one else

Physiotherapy For Kids

A Young Person Sports Injury Clinic too!

Move Better Than Ever Before

Let us show you how

Trusted for our Knowledge and Experience

Concept of Movement is one of Barrie's premier multidisciplinary centres offering physiotherapy, massage therapy, acupuncture, athletic therapy, sports conditioning and other health services. Centrally located on the corner of Bradford Street and Vespra Street with 4000 sq.ft. of new office space, a large private gym and private treatment offices.

  • 9:00 am
  • Price: $499 Early Rate (Save $100 before May 1)

Sign up now and reserve your spot to take your training to the next level and become the Ultimate Athlete–in person with Max Shank

Nutrition is a key component for athletic performance, weight loss, weight gain, and optimizing your health.

The FMS is used to identify people who are at risk of injury during physical training. Your therapist can prescribe a corrective exercise program to . . .

We start with a thorough examination to find the underlying cause of symptoms and then proceed with the most effective treatment techniques.This usually...

Athletes generally have a healthy lifestyle and healthy tissue, however injury can still occur. Having regular massage therapy during your training will...

Latest Health Tips

August 17th, 2015

bostonbruinsTV - During the 3rd stop of BearTracks, new Bruin Matt Beleskey & his trainer Tom Swales gave us an up close & personal look at their offseason

March 23rd, 2015

Tom Swales, PT demonstrates a useful patterns to consider using when preparing the body for the demands of a work out or practice.

The Team

  • Physiotherapist

    Fervent about continuing education, Jordyn has completed courses in concussion management, neuro-proprioceptive taping and active joint mobilization. . .

  • Strength Coach

    Matt completed his degree in Kinesiology with Honors from Brock University. He is accredited as a Certified Strength and Conditioning Specialist...

  • Strength Coach

    Daniel completed his Bachelor of Science in Sports Intervention at Laval University in 2005. After his studies, he worked for the Personnel Support...

  • Physiotherapist

    Bruce holds degrees in Kinesiology (2001) and Physiotherapy (2004) from the University of Saskatchewan, both with Great Distinction.

  • " Good movement translates into the ability to generate power and strength with maximal energy, efficiency and that results in a strong body and long active lifestyle.... "

    Tom Swales, PT

  • " Physiotherapists have advanced knowledge of how the body moves, what keeps it from moving well and how to restore mobility... "


  • " Walking, running, crawling, balancing, jumping, climbing, carrying, lifting, throwing, catching. You were born to move naturally – but do you? And how well? Learn the MovNat natural movement system & ... "


  • " Concept of Movement is a full scale Sports Performance and Rehabilitation Centre built with passion by the energetic duo of Tom and Kylee Swales. These two and the team of professionals who have joine... "