Extended one on one treatment times (30-60min)
Advanced Focus On Movement Patterns
We educate and teach you how to move better
Be treated like a pro! Locally owned and operated
Achieving Greater Performance Through Mindful Rehab
Everyone has the desire to win, but only champions have the willingness to prepare.

Welcome to Concept of Movement

Concept of Movement is one of Barrie's premier multi-disciplinary centre’s offering physiotherapy, massage therapy, acupuncture, athletic therapy, sports conditioning and other health services. We are centrally located  on the corner of Bradford Street and Vespra Street within 4,000 sq.ft. of new office space including a large private gym and private treatment offices.


Featured Services


Concept of Movement sports conditioning provides a foundation of movement strategies and corrective exercises that are taylored to each individual athlete

An athletic therapist is a health care practitioner that specializes in musculoskeletal injuries, often related to sports and activity.

Physiotherapy uses a wide range of assessment and treatment techniques for problems in joints, nerves, muscles, bones, cartilage, tendons and ligaments.


  • " I have more faith in her to be able to relieve my aches and pains than any other professional in her field that I have been to. Randi's technique perfectly matched up to what I need and her personality is always welcoming and knowledgeable... "

    Allison G. | Massage Therapy

  • " Walking, running, crawling, balancing, jumping, climbing, carrying, lifting, throwing, catching. You were born to move naturally – but do you? And how well? Learn the MovNat natural movement system & skills and how to train them for efficiency... "

    MovNat

  • " Concept of Movement is a full scale Sports Performance and Rehabilitation Centre built with passion by the energetic duo of Tom and Kylee Swales. These two and the team of professionals who have joined them will help you to enjoy your daily life again and educate you on the best possible way to stay... "

    Sundaycrush.com

  • " Good movement translates into the ability to generate power and strength with maximal energy, efficiency and that results in a strong body and long active lifestyle... "

    Tom Swales, PT