From Sports Injuries to Chronic Conditions

Our services will get you back on track

Trusted for our Knowledge and Experience

Providing all 1-on-1 sessions - Just you, no-one else

Physiotherapy For Kids

A Young Person Sports Injury Clinic too!

Move Better Than Ever Before

Let us show you how

Trusted for our Knowledge and Experience

Concept of Movement is one of Barrie's premier multidisciplinary centres offering physiotherapy, massage therapy, acupuncture, athletic therapy, sports conditioning and other health services. Centrally located on the corner of Bradford Street and Vespra Street with 4000 sq.ft. of new office space, a large private gym and private treatment offices.

  • 9:00 am
  • Price: $499 Early Rate (Save $100 before May 1)

Sign up now and reserve your spot to take your training to the next level and become the Ultimate Athlete–in person with Max Shank

Athletes generally have a healthy lifestyle and healthy tissue, however injury can still occur. Having regular massage therapy during your training will...

Physiotherapy for Kids is evidence-based therapy committed to optimizing a child’s movement. It is achieved by gaining the best muscle and joint function..

We start with a thorough examination to find the underlying cause of symptoms and then proceed with the most effective treatment techniques.This usually...

Our program emphasizes a continuum of care from education and baseline testing to injury management and return-to-play.

Latest Health Tips

August 17th, 2015

bostonbruinsTV - During the 3rd stop of BearTracks, new Bruin Matt Beleskey & his trainer Tom Swales gave us an up close & personal look at their offseason

March 23rd, 2015

Tom Swales, PT demonstrates a useful patterns to consider using when preparing the body for the demands of a work out or practice.

The Team

  • Physiotherapist

    Lisa enjoys working with people seeking to improve their level of function, athletic ability, pain control and/or lifestyle. She has experienced success...

  • Physiotherapist

    Briana’s treatment focus is on good mobility and proper movement patterns in order to optimize performance. Education is a big part of her treatment . . .

  • Registered Massage Threrapist

    Jennifer is certified massage therapist, L 1 Sport Taping & L 2 Kinesio Taping. She is a member of the Georgian College Women's Volleyball Coaching staff.

  • Physiotherapist

    Tom spent two years with the Canadian Alpine Ski Team as a full time physiotherapist working with Olympic athletes and world-class medical staff . . .

  • " Good movement translates into the ability to generate power and strength with maximal energy, efficiency and that results in a strong body and long active lifestyle.... "

    Tom Swales, PT

  • " Walking, running, crawling, balancing, jumping, climbing, carrying, lifting, throwing, catching. You were born to move naturally – but do you? And how well? Learn the MovNat natural movement system & ... "


  • " Physiotherapy is a drug free health care practice... "


  • " Concept of Movement is a full scale Sports Performance and Rehabilitation Centre built with passion by the energetic duo of Tom and Kylee Swales. These two and the team of professionals who have joine... "